Data Driven Marketing

Data Driven Marketing

Here at Advanced Direct we understand that timely, relevant communication with your customers is vital. Whether you're looking at acquiring new customers or retaining your existing customers while others are losing theirs at around 50% every 5 years, we can help.

We can help with your Customer Relationship Management (CRM) and refine your data so that you can effectively manage your strategies and talk to your customers on a highly personal level, in a way they like to be communicated to – it's all in the accuracy of your data and how you use it.

We're experts in segmentation, profiling and analysis. We can track the effectiveness of your campaigns through response reporting so you can continuously refine your communication strategy, making them more relevant to individual customers, creating higher responses and cutting out on wasted marketing spend thereby increasing your return on investment.

Data Management

The quality of data used in a mailing can seriously affect campaign success and return on investment.

For example, we can help you get maximum postage savings by running your data against Post Office Address File verification (PAF), refine your data to remove duplicate entries and gone-aways and ensure you comply with the Data Protection Act by screening against Mailing Preference Files. Our services include:

• Data merge
• Mailing list preparation & cleansing
  • De-duplication
  • Suppression
  • Preference Service opt outs (MPS, FPS, TPS)
  • Bereavement/Gone-away
• Enhancement including PAF verification
• Mailsort

We keep data on a secure server that can only be accessed by employees with the correct accreditation. We generally hold data for a maximum period of 3 months when it is deleted from our systems unless you request otherwise. We back-up our data server daily and hold a copy securely offsite.

We guarantee your database will be clean and accurate and we will reduce your marketing costs by reducing postal costs.