Case Study

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GI Direct


The Challenge: To find a mailing partner who embodies the same quality values in direct mail production and can provide a dedicated service maximising cost-saving efficiencies.


The solution:


As direct marketing professionals, GI Direct's reputation rests on the success of their client direct mail campaigns - so they needed a mailing partner with the experience, technology and flexibility, as well as being able to match their high standards of quality, customer services and dedication to environmental and social responsibility.


We provided a consultative approach to audit GI Direct's requirements to find a solution tailor-made to match their needs, maximising efficiency and budget whilst meeting tight deadlines.


Our results oriented approach has given GI Direct the seamless, quality service they were looking for.We integrate within their team, ensuring client mailings are despatched professionally, accurately, on time, and in budget.


We are now one of GI Direct's preferred supplier, and despatch between 2 and 4 million items every month.The detail of the work varies on a monthly basis and we work closely with them to constantly refine the process to meet their needs and provide high quality direct mail services to their clients through data management, personalisation, mailsort, polywrap, fulfilment and despatch.


Teana Garratt of GI Solutions says "ADM provide exceptional service that is above and beyond.They are professional, knowledgeable and good at communication – which makes for a superb supplier/client relationship.Most importantly, their superb flexibility means that they have never let us down on a despatch date – even when there has been a delay getting a crucial part of the mailing delivered to them.I can't recommend them highly enough."