Wolverhampton Wanderers FC

The Challenge: Giving supporter mailings the individual touch within time and budget constraints.

The Solution:

Wolverhampton Wanderers FC sends thousands of mailings to fans each season.From season ticket renewal mailings to the mailing of the official 128 page merchandise catalogue – we have helped Wolves meet the demand and fast pace of professional football mailings for the last 3 years.

Wolves supply us with all the latest supporter data to ensure all mailings are personalised.It may be just a simple name and address on a letter, or something much more detailed and personalised to each individual supporter, such as seat number.We use all the data variables available and can send different messages to individuals through variable data technology and adjustable insert selectors

With lots of fans to communicate to and very tight budgets, ADM's direct mail expertise ensures that Wolves maximise their marketing budget. The option to dedupe the data to send a letter to every individual in a household, or just one mailing for the whole household gives Wolves the flexibility it needs for its different mailing campaigns. Our expert knowledge of the necessary mail specifications, postal system and available discounts allows Wolves to communicate with their fans in the most cost-effective way, whilst being highly targeted.

Within the world of football, timing is everything.With match dates set, mailing deadlines can't slip – which is where our account management skills come to the fore.A full briefing at the start of each project means we're up-to-speed right from the beginning, and are on the case 24/7 to ensure everything goes to plan.

Wolves Ticket Office Manager, Lynne Sparrow says "With the infinite variations of letters to our 15,000+ fan base, we're glad ADM are on hand to provide us with the knowledge we need, and ensure the right mailing with the right message lands with the right person at the right time – in the most cost effective way.Their professional and friendly attitude, along with their industry knowledge and network of trusted suppliers creates a harmonious working relationship for all involved".